1. We write from the problem, not the product
A piece starts with something that went wrong — a bedroom that smells stale by morning, a rug that made a room worse, a cup that tasted thin no matter what was done to it. Products appear as answers to that problem, and only if they are actually an answer.
2. If we have not used it, we say so
Where a recommendation comes from handling the thing, we say that. Where it comes from specifications, published dimensions, or a manufacturer’s description, we say that too. The second kind of recommendation is weaker, and hiding the difference would be the fastest way to become another site that recommends everything.
3. No medical claims, ever
We do not give doses, we do not say a product prevents or treats a condition, and we do not dress up a preference as a health outcome. If a piece touches on sleep or air quality, it stays at the level of what a person can observe and change at home. The health disclaimer explains why.
4. Money does not move a recommendation
Some links on this site are affiliate links, and they are marked as such in the page source and disclosed on every page. A product with no affiliate programme is recommended exactly as readily as one with a generous commission. Where a piece compares two things and the cheaper one wins, the cheaper one wins.
What that rules out
- Round-ups assembled from a product feed with no point of view.
- “Best” lists where nothing is actually ranked.
- Health claims borrowed from a supplement brand’s marketing copy.
- Prices quoted from memory. If a price is in a piece, it was checked.
Corrections
Write to hello@bhealthyblog.com. We correct in place and note the date the piece was updated.